Our philosophy


Appearance is rooted in a mix of preppy men’s wear and traditional formal wear, and revolves around the concept of wardrobe items which are never over-designed, never go out of fashion or surpass the wearer’s personality.

Our philosophy is; being well-dressed is the same as feeling comfortable in what you are wearing. Our clothes are for ordinary men who appreciate quality and these items will distinguish themselves through functional elements and a perfect balance between smart and casual.

Appearance is a Danish fashion brand for men, established in Copenhagen 2015.


The Adriano shirt

The Adriano shirt is crafted in high quality poplin fabric with a unique print in a characteristic 80’s vintage theme. The ultimate vacation shirt! Wear it like us at Puerto Adrino in Mallorca or shake up your summer party and stand out from the crowd.

The Cappuccino shirt

The Cappuccino shirt is crafted in soft high quality Oxford fabric with a unique vintage collar. The short sleeves and light fabric makes it breathable throughout your day and afternoon.

Navy Cappuccino

The Primary Oxford shirt

A well-fitting button-down is a perennial menswear classic and an item all men should own. Our Oxford shirt is adaptable for all occasions; wear it a night out, when traveling or at the office – a true all-a rounder.