Data safety is at high priority and this privacy policy is issued by
Hyldegårdsvej 34
2920 Charlottenlund
Telephone: +45 5076 4339

VAT no. DK34458561

Hereinafter referred to as “APPEARANCE”, "us" or ”we”, and applies to customers and users of our online services, meaning the APPEARANCESHOP.COM website, our mobile website and our mobile application.
If you are applying for a position at APPEARANCE this policy is not applicable.

APPEARANCE works to ensure that your privacy is protected when using our online services. We therefore have a policy setting out how your personal data will be processed and protected in accordance with applicable Danish legislation.


In providing your personal details, you consent to us using the data collected in order to meet our commitments to you and to provide you with the service you expect. We use your data for the following purposes:

• To create your personal account at APPEARANCE (e.g. your name and email address)
• To process your orders via our online services (e.g. your name, address, date of birth and bank details)
• To send text message notifications of delivery status (e.g. your mobile phone number)
• To send you marketing offers such as newsletters (e.g. your email address, your name and your postal address) if you have subscribed to our newsletter.
• To contact you in the event of any problems with the delivery of your items (e.g. telephone number, address)
• To answer your queries and to inform you of new or changed services (e.g. your email address)
• To notify the winners in competitions arranged online (e.g. your email address, name, home address and telephone number)
• To manage your account by carrying out credit checks (e.g. name, address, date of birth)
• To analyze your personal data to provide you with relevant marketing offers and information (e.g. name, buying habits)
• To validate that you are of legal age for shopping online (e.g. date of birth)
We will only keep your data for as long as necessary to carry out our services to you or for as long as we are required to by law. After this your personal data will be deleted. We cannot remove your data when there is a legal storage requirement, such as book-keeping rules or when there are other legal grounds to keep the data, such as an ongoing contractual relationship.


You have the right to request information about the personal data we hold on you. If your data is incorrect, incomplete or irrelevant, you can ask to have the information corrected or removed.

Every six months, you have the right to request written documentation on the personal information we have about you in our account files. To request this document please write to APPEARANCE Customer service. You can withdraw your consent to us using the data for marketing purposes (i.e. sending newsletters or offers) at any time. You can contact us either by sending a letter to APPEARANCE Customer Service, Hyldegårdsvej 34, 2920 Charlottenlund, Denmark or by sending an email to


We never pass on, sell or swap your data to third parties for marketing purposes outside APPEARANCE. Data that is forwarded to third parties, for example shipping agents in connection with the delivery of goods, is only used to meet APPEARANCE’s commitments to you.
APPEARANCE may also supply your personal details to organisations such as credit reference or debt collection agencies for the purpose of credit rating checks, identity checks and debt collection.
Your persona infomations may also be transferred to the U.S. in some cases (newsletter platform). The commission has decided that the safety level is adequate.

We have taken technical and organisational measures to protect your data from loss, manipulation, unauthorized access, etc. We continually adapt our security measures in line with technological progress and developments. At APPEARANCE we protect your data using encryption. Secure Sockets Layer (SSL) is a function that encrypts all information sent between buyer and seller.
It is always possible to withdraw your consent to us using your informations through newsletters by unsubscribing the emails directly or by contacting us via
Telephone: +45 5076 4339



To make card purchases with us as secure as possible, all information is sent in encrypted form using SSL. This means that the information is passed through a secure connection in which external parties cannot read your card details.

For card purchases we work with an authorized payment agent that helps us to check directly with your bank that the card is valid for purchases. Our payment agent processes your card details in the correct way according to the international security standard PCI DSS, which was developed by the card companies VISA and MasterCard. This means that your card details are processed with a very high level of security.

When you pay by card, we reserve the right to carry out an identity check.


In addition to your right of withdrawal, you may be covered by a statutory guarantee of conformity for goods in case of defects, delayed delivery and/or products that do not fit the purchase order, as provided in the Danish Sales of Goods Act (“Købeloven”) or similar legislation in the country where delivery is made.

If you want to exercise your warranty, or if you otherwise wish to complain about your purchase you have several options:

You can write an e-mail to us at the following address:

You can file a complaint with the Danish Competition and Consumer Authority Center for Complaint Resolution, Carl Jacobsen Vej 35, DK-2500 Valby, Denmark. You can complain to the Center for Complaint Resolution through their website at (danish).

You can use the Commission's online complaint portal for the filing of a complaint. This is particularly relevant if you are a consumer residing in another EU country. Complaints submitted here - During filing of a complaint you must specify our e-mail address


A cookie is a small text file that is saved to, and, during subsequent visits, retrieved from your computer or mobile device. APPEARANCE uses cookies to enhance and simplify your visit. We do not use cookies to store personal information or to disclose information to third parties. There are two types of cookies: permanent and temporary (session cookies).

Permanent cookies are stored as a file on your computer or mobile device for no longer than 12 months. Session cookies are stored temporarily and disappear when you close your browser session. We use permanent cookies to store your choice of start page and to store your details if you select "Remember me" when you log in. We use session cookies when you use the product filtration function, to check whether you are logged in or if you put an item in your shopping bag. You can easily erase cookies from your computer or mobile device using your browser. You can choose to disable cookies or to receive a notification each time a new cookie is sent to your computer or mobile device.
 Please note that if you choose to disable cookies, you will not be able to make a purchase online. 


The method used to avoid or delete cookies depends entirely on your browser. If you use a PC, you may delete cookies by using the shortcut keys [CTRL]+[SHIFT]+[Delete].

If this does not work, we advise you to seek support from your browser provider. For your convenience, we have collected the following links to the largest browser providers:


We use third-party cookies to collect statistics in aggregate form in analysis tools such as Google Analytics. The cookies used are both permanent and temporary cookies (session cookies). The permanent cookies are stored on your computer or mobile device for no longer than 24 months.

APPEARANCESHOP.COM may include links to other websites, which do not fall under our supervision. We cannot accept any responsibility for the protection of privacy or the content of these websites, but we offer these links to make it easier for our visitors to find more information about specific subjects.

Controller of personal data

Appearance ApS
Hyldegårdsvej 34
2920 Charlottenlund
Telephone: +45 5076 4339

VAT NO. DK34458561